Communicating complicated, technical messages in simple, understandable terms

We developed a brand for OneHealthPort when it first opened its doors in 2002, and helped the company communicate a complicated, technical message in simple, understandable terms. We created the company’s corporate identity, including its logo, business papers and collateral and developed a comprehensive marketing plan for OneHealthPort. To reflect the many changes since its inception, we revisited OneHealthPort’s marketing strategy and conducted an overhaul, developing new messaging and a new marketing plan. We have provided ongoing marketing consulting to OneHealthPort over many years, helping the company communicate about its services and share best practices—including organizing, promoting and managing a recurring series of statewide workshops and developing a styleguide for their in-house developers to use in designing their applications.

About OneHealthPort

OneHealthPort is a healthcare technology company providing health information exchange and workflow solutions.

Services

  • Brand Strategy
  • Integrated Marketing Communications
  • Communications Planning
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OneHealthPort operates at the intersection of health care and information technology, a complex space replete with jargon. We have long relied on Aukema & Associates to distill key messages from all the noise and translate the “health tech-speak” into concise messages that are meaningful and persuasive to our different audience segments. We are very appreciative of the effort the Aukema team makes to see beyond the issue of the moment, grasp the larger strategic objectives that are vital to our company and help us craft a compelling campaign that addresses today’s need in the context of tomorrow’s opportunities.

Richard Rubin, OneHealthPort