B2B companies with complex offerings can struggle to find a single way to describe themselves. Instead, they customize the description for each audience. Here are three reasons it’s crucial for every company to have one positioning statement to use with everyone.
Does your company have a good positioning statement – a clear, focused statement that differentiates you from other companies in the market in the minds of your customers? These three steps will help you determine if your positioning statement is up to snuff.
Aukema helped BioSonics, a manufacture of aquatic monitoring equipment, re-position their brand as a critical player in enabling environmentally responsible development of the Blue Economy.
We helped Central Health, a Public Hospital District in Austin, Texas improve their digital marketing efforts and deliver on their crucial mission: to provide vulnerable, low-income Travis County residents access to quality health care coverage and services.
We recently designed a brand-new look and feel for the Verdant Health Commission website, prioritizing a straight-forward, accessible user experience.
With 80% of mobile calls beginning and ending in a building, it was important for T-Mobile to educate building owners and operators about the need for strong, reliable indoor cell coverage and the impact poor coverage could have on their bottom line.